# PRISM > PRISM is a Strategic Local Demand Growth business based in Sydney, Australia. It helps owner-run Australian trade businesses that use ServiceM8 turn local Google searches into booked jobs, starting in Sydney. Founder: Nick Rosato, 14 years on the tools in fire protection. PRISM connects visibility, trust, conversion, follow-up and reputation into one measurable growth system. It does not replace ServiceM8; it builds the acquisition, reputation and measurement layer around it. ## Who it is for - Owner-run trade and local service businesses in Australia that use ServiceM8, Sydney first. - Businesses with proven demand and real customers, where Google Search and Maps already influence how new customers find them. - Owners who want to see what is working. ## How it works 1. Free three-leak snapshot: PRISM looks at how a customer finds and contacts the business today and notes the three biggest leaks it can see, each dated, with a screenshot and where it sits in the customer journey. 2. 20-minute Google Meet call: PRISM walks the owner through the snapshot. What happens next is the owner's call. 3. Build in order: diagnose, fix, connect, measure, optimise, then scale. Paid traffic only once the profile, website and follow-up can carry the extra load. 4. Relay follow-up: Relay, by PRISM, is the follow-up system each client gets. It catches the enquiry, replies, tracks it and keeps following up until there is an answer. Messages are short, written with the owner and signed as their business, and approved by the owner before they are switched on. 5. Measured at 90 days: results are tracked from visibility to enquiry, response, quote, booking and reputation, and reviewed at 90 days. ## The six places demand leaks - Search: not visible enough when locals search. - Trust: a thin or out-of-date Google Business Profile. - Contact: visitors leave the website without calling. - Follow-up: missed calls and unchased quotes. - Reputation: happy customers never asked for a review. - Measurement: no way to tell which marketing brings in the work. ## What PRISM will not do - No ranking or revenue guarantees. Google decides rankings; PRISM promises the work and the measurement. - No fake reviews, review gating or incentives. Every customer is asked, not only the happy ones. - No countdown offers or made-up deadlines. - Prices are discussed on the 20-minute call, not published. The snapshot is free. Ad spend is always separate and always the client's. ## Contact - Website: https://prismgrowth.com.au/ - Email: nick@prismgrowth.com.au - Phone: +61 450 872 806 (0450 872 806) - Location: Sydney, NSW, Australia (service area business, no shopfront) - ABN: 54 330 881 525 ## Pages - [Home](https://prismgrowth.com.au/): the full PRISM overview, Relay, the method, straight answers and frequently asked questions. - [Free three-leak snapshot](https://prismgrowth.com.au/#audit): request form. - [Full text for AI tools](https://prismgrowth.com.au/llms-full.txt): the page content as plain text.